hipages alternative for tradies
The average Australian tradie paid hipages $2,381 last financial year, on a 12-month contract, for leads other tradies also bought. The same money runs the whole trade business on BackOnTools for two years, and the phone gets answered.
Sources at the bottom of the page. Every number is dated.
hipages is an ASX-listed company, so the average is public. The rest is what tradies wrote on ProductReview.
$2,381
Average revenue per Australian tradie, FY25
hipages Group results, ASX, 22 Aug 2025. Up 8% on the year.
12 months
Subscription term, auto-renewing
ACCC: misleading conduct over renewal and exit fees, Oct 2018 to Jan 2022.
$900
“now they want to charge me $900 to cancel”
Brad, ProductReview, September 2026.
“They charge up to $200 per lead, and many of these leads turn out to be a complete waste of time.”
“Last year average lead cost was 42 credits... now it's gone to 75 credits.”
None of this makes hipages a bad business. It is a very good business, for hipages. The question is what the same $2,381 does elsewhere.
Prices from our live pricing page, 11 September 2026. Month to month, 30 days free, no contract.
Tools
$59/mo
= 40 months
Jobs, quotes, invoices, crew, compliance. You still answer the phone.
Receptionist
$99/mo
= 24 months
Everything in Tools, plus the AI answers, quotes and books your calls.
Pro
$197/mo
= 12 months
Adds dispatch, payment chasing, campaigns, Foreman AI.
Premium
$349/mo
= 6.8 months
Unlimited calls, multi-trade lines, white-glove setup.
Months shown are $2,381 divided by the monthly price. Yearly billing is twelve months for the price of ten.
| BackOnTools | hipages | |
|---|---|---|
| What you are buying | The business run for you: phone, quotes, jobs, invoices, crew, compliance | Leads, sold to more than one tradie |
| Average cost, FY25 | $708 to $4,188 a year, plan of your choice | $2,381 a year per Australian tradie (ASX) |
| Contract | Month to month, cancel in the app | 12 months, auto-renews |
| Exit | None | Early termination fee (ACCC finding; a reviewer reports $900) |
| Who else gets the lead | Nobody. It is your phone ringing | Other tradies on the platform |
| Answers your phone | Yes, as your business, 24/7, from your price book | No |
| Quotes and invoices | Yes, with a pay link, chased when late | No |
| Crew, dispatch, timesheets | Yes | No |
| Safety forms, certificates | Yes, kept with the job | No |
| Marketplace leads | Included, bid free, keep 100% | That is the product |
| Free trial | 30 days, nothing charged | No |
Both is fine too: keep the leads that work, and let BackOnTools answer, quote and invoice them.
hipages does not publish a single price. Its FY25 results (ASX, 22 August 2025) report an average of $2,381 in revenue per Australian tradie for the year, up 8%, on 12-month subscription products. Tradies on ProductReview describe lead prices of up to $200 for larger jobs and a lead price that moved from about 42 to 75 credits in a year.
Not freely mid-contract. hipages subscriptions run 12 months and renew automatically. The ACCC found hipages engaged in misleading conduct between October 2018 and January 2022 over how it disclosed auto-renewal and early termination fees. A recent ProductReview review reports a $900 charge to cancel.
No. BackOnTools runs the trade business you already have: it answers the phone as your business, quotes from your price book, books the job, sends the invoice with a pay link, chases it, plans the crew's day and keeps the safety paperwork with the job. There is a free marketplace inside it where homeowners post jobs and you bid free, but the product is the operating system, not the leads.
Tools is $59 a month (jobs, quotes, invoices, crew, no AI phone line). Receptionist is $99 a month and adds the AI answering your calls. Pro is $197 and Premium is $349. Every plan is 30 days free, month to month, no contract. Pay yearly and you get twelve months for the price of ten.
Plenty do. If hipages leads make you money, keep them and let BackOnTools answer the phone, quote and invoice them. If you are paying for leads that four other tradies also bought, and a $900 exit fee to stop, run the numbers on this page first.
Ring one of our demo lines and hear the AI answer as a business in your trade, quote a job and book it. Then start free. Nothing is charged for 30 days and there is no contract at the end of it.